BENCHMARKING DIGITAL MATURITY IN B2B TO ACCELERATE UNCOMMON GROWTH 56:01min

FINDINGS FROM THE 2020 STATE OF DIGITAL MATURITY IN B2B RESEARCH STUDY

From how to benchmark digital maturity to understanding what actions to take to drive your company’s digital transformation, in this webinar, Charlene Li, Founder & Senior Fellow of Altimeter, a Prophet company, and Fred Geyer, Senior Partner at Prophet talk to insights from their respective reports published on this topic: ‘The 2020 State of Digital Transformation’ and ‘Benchmarking Digital Maturity in B2B Companies’.

Charlene and Fred sit down with Joerg Niessing, Senior Affiliate Marketing Professor at INSEAD to share how B2B organizations should be approaching digital transformation in this current phase to become more digitally mature and better armed to take advantage of any future shocks. How to make digitization that was planned to take years happen in months.